40 Creative Video Content Ideas for Your Product Business

Want video ideas for Instagram Reels, TikTok, Pinterest and more?

With social media favouring video even more with each new feature release, it’s understandable that small business owners are feeling the creative pressure. Video content can be a challenge, but it can also be really fun and creative, and with audiences engaging more more video than ever, it’s fast becoming a non-negotiable in your content strategy. According to this report, 72% of people prefer video (over text) to learn about a product or service, which is pretty significant. Video views on Pinterest are close to one billion a day, and we all know the impact TikTok and Reels have had on the way we consume video content in bitesize format. So if you’re feeling the push to add more video into your social media strategy but you’re feeling stuck, hopefully this list of 40 ideas and prompts will help you find inspiration. Also, if you want these prompts in a downloadable list format, plus 35 extra ideas, then you can download my free checklist of 75 Creative Video Ideas for your Small Business here.

Document Your Process:

One of my favourite ideas around content creation and marketing is from Gary Vee, which is to “document, not create”. The temptation sometimes is to feel like every single piece of content you create has to be brand new and made from scratch, but this advice from Gary Vee is a reminder to document the things you’re already doing and turn that into content. Let’s face it, people are nosy and love a behind the scenes look into your brand, even your every day activities that you think are boring can be fascinating to someone else. So here are some ideas around documenting your process which you could turn into video content:

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  1. Your design process, where do your ideas start?

  2. Making videos.

  3. Detail work that takes a lot of skill.

  4. Packing up orders

  5. Setting up your workspace

  6. Tidying your workspace at the end of the day

Show Off Your Products:

Showing your products in video format as well as still images can do wonders for sales, because it’s so much easier for a potential customer to visualise them in moving image. This style of video doesn’t have to be complicated, but can have a huge impact on your marketing and social media posts. Some ideas for video that shows off your product range are:

  1. A slow pan around your product in situ.

  2. Your product in use.

  3. How to style your product (lots of different possibilities here)

  4. Your stock in storage

  5. All the different options of a product

  6. Details - show your favourite details that might get missed

  7. Movement - how does your product look in movement (particularly great for fashion items).

  8. Unboxing - how the product arrives.

  9. Collection tours

  10. The ordering process (especially great if people need a bit of guidance or you sell custom products).

  11. Sneak peeks of new designs

  12. A new product reveal

About You:

If you’re a personal brand, content that allows your audience to get to know you a little bit more and relate to you as a maker can really help you connect and build trust. Video content like this doesn’t necessarily have to feature you speaking on camera, although it could! There are all sorts of ways you could creatively show more of your personality in your content, a few ideas are:

  1. The story so far.

  2. Your journey to the studio

  3. Your training

  4. Workspace tour

  5. What are your favourite tools?

  6. 3 little known facts about you

  7. Your biggest design inspirations

  8. A day in the life

Your Industry / Expertise:

Every piece of content doesn’t have to relate directly to your product, it could also give advice, tips and inspiration around your industry or niche as a whole. For example, if you sell wedding decorations, could you do a series of short bitesize videos with wedding planning tips? If you sell products for kids, could you create some content around entertaining kids at the weekend? Some more ideas are:

  1. Q&As and FAQs

  2. Bitesize tips videos

  3. The ultimate guide to choosing your ____

  4. Topical videos around trends or current events in your industry

  5. Debunk some common myths

Play with Different Video Formats:

As well as getting ideas from the subject of your video, you can also get creative with the format. There are so many different styles of video content to try, and most of them can be achieved with your smart phone. Why not have a go with some of these:

  1. A slideshow of static images

  2. An image with animated gifs on it (this is one of my favourite sneaky tips to make a video pin, and can be done on Canva).

  3. Time lapse (sped up video, try the app Hyperlapse)

  4. Multiple clips edited together

  5. Stop motion animation

  6. Live video

  7. Boomerang

  8. Cinemagraph (the one that looks like a still image but one aspect of it is moving)

  9. Gifs

Want More Video Ideas?

I hope this post has helped unlock some inspiration for your video content, and you feel excited by all the possibilities for your small business. If you want all of these prompts in a handy downloadable list format, plus 35 more ideas to choose from, you can sign up for my free checklist: 75 Creative Video Content Ideas, here. There’s also some handy note space so you can jot down any ideas you have around each prompt, and you can print it out again and again.

Content Marketing, Creativity Tips, Video ContentRachel Waringvideo content, content ideas, content marketing, Social Media, Instagram, Reels, creativity, Product Business1 Comment