Social Media — Blog — Rachel Emma Waring

How to Create Valuable Content for Your Audience on Social Media

When you’re growing a small business online, content marketing is a really important step if you want to build an audience and nurture them to a point where they’re ready to buy from you. The problem for a lot of business owners is that creating content takes time, and if those posts aren’t actually converting into sales, it can feel like that time isn’t being well spent. It also feels like things are shifting online at the moment, with lots of business owners worried about low reach on Instagram, and experimenting with other platforms like TikTok and Pinterest. It can feel scary when the platforms we’re used to using feel like they’re constantly changing, but there’s one thing that will always work when it comes to content and that is: providing value for your audience.

40 Creative Video Content Ideas for Your Product Business

With social media favouring video even more with each new feature release, it’s understandable that small business owners are feeling the creative pressure. Video content can be a challenge, but it can also be really fun and creative, and with audiences engaging more more video than ever, it’s fast becoming a non-negotiable in your content strategy.

5 Steps to Create a Content Plan You'll Actually Stick To

Do you have loads of content ideas for your small business, but never seem to find enough time to actually post all of them? Lack of time is something lots of us struggle with as creatives with important stuff to do and lives to lead, but having a content planning system that works for you can be an absolute game changer. After working through these five simple steps, you should be well on your way to setting up your own content plan. Let’s GO.

15 Easy Marketing Tips that will Save You Hours of Time

Whenever I ask small business owners what their biggest struggle is with making content and marketing their business, the number one answer is always TIME. There’s so much to think about when you run a business, especially if you work by yourself, so it’s totally understandable that marketing often is the first thing to slip down the to-do list.

17 Ways to Get Out of a Creative Rut

When you feel stuck in a creative rut, it makes running your business even harder than usual, which isn’t exactly helpful when you’re trying to build an empire is it?! Sometimes taking a break is the best remedy, but let’s face it, that’s not always possible when you have deadlines to hit and bills to pay as a small business. So this post is full of creative prompts and tips for when you feel like you've lost your sense of imagination, and you can't seem to find inspiration anywhere.