video content — Blog — Rachel Emma Waring

What to Post on Instagram in 2022

With so many different content and social media platforms at our fingertips, and so many best practices to follow for each one, it can be really hard to keep up with what content to post where. Even within the platforms themselves, there are multiple media formats to utilise, each with their own set of “rules”, it’s no wonder that marketing your small business gets exhausting! I’m here to help with this series, first up with a handy guide on what’s best to post on Instagram. Let’s get going and make posting on social media simpler!

How to Create Valuable Content for Your Audience on Social Media

When you’re growing a small business online, content marketing is a really important step if you want to build an audience and nurture them to a point where they’re ready to buy from you. The problem for a lot of business owners is that creating content takes time, and if those posts aren’t actually converting into sales, it can feel like that time isn’t being well spent. It also feels like things are shifting online at the moment, with lots of business owners worried about low reach on Instagram, and experimenting with other platforms like TikTok and Pinterest. It can feel scary when the platforms we’re used to using feel like they’re constantly changing, but there’s one thing that will always work when it comes to content and that is: providing value for your audience.

Pinterest Best Practices for Idea Pins

Have you tried Pinterest’s newest feature yet? Idea Pins (formally known as Story Pins) are exploding on Pinterest right now, and they are easy and fun way to grow your following on the platform, and get new eyes on your brand. But what are they, and what kind of content works best for them? I’ve got you covered in this quick get started guide to Idea Pins.

40 Creative Video Content Ideas for Your Product Business

With social media favouring video even more with each new feature release, it’s understandable that small business owners are feeling the creative pressure. Video content can be a challenge, but it can also be really fun and creative, and with audiences engaging more more video than ever, it’s fast becoming a non-negotiable in your content strategy.