Luminous Launching helps growing online service business owners create a rinse-and-repeat launch strategy, that captivates their audience and delivers their first (or next) five-figure launch with ease.

Build a creative, repeatable launch strategy that totally immerses your audience in your world. You’ll build hype and turn up the spotlight on your offers, and turn your launch into a must-watch event people LOVE to buy from.

This group program will help you plan and execute your Luminous Launch within 90 days, and you can use the same process over and over again to shine the spotlight on your offers.

What’s your launch story so far?

You’ve tried launched before, but it felt exhausting, unpredictable, but the sales were a total flop, and it was a bit demoralising tbh. It feels like no one’s listening, let alone buying??

You’re curious about adding launches into your sales strategy, but you’ve been putting it off because it feels overwhelming - are you even someone that COULD launch?

You’ve launched before, and it was pretty good, but your results are inconsistent, and you want to make your launches bigger, better, more creative, more unforgettable!

You haven’t tried launching yet, because it feels scary, and actively selling is a bit uncomfortable for you sometimes, but you know it’s the answer to hitting your sales goals.

The Launch Vibes You’re Looking For:

Your launches bring in more clients, more sales, higher revenue, consistently. You can rely on your launches to regularly boost your income and grow your business.

Your repeatable launch system brings in recurring revenue for you all year long.

Your launches feel like events your audience LOVE to be a part of, they’re engaged, excited and hyped to buy before the cart even opens.

Your rinse and repeat launch strategy helps you hit your good, better and best goals multiple times a year, with ease.

Along with more sales, your launches bring in other exciting opportunities for your business, they’re building your credibility as the “go-to person” in your industry.

But keeping you stuck right now:

You don’t have a repeatable, reliable launch strategy, so every launch feels like reinventing the wheel (or it puts you off starting in the first place!)

Your pre-launch doesn’t build enough hype, so by the time your sales window opens, you’re met with crickets.

You’re showing up in your content, but it’s not converting. You’re putting a lot of effort in, but you’re not hitting the content angles that inspire your people into action.

Sometimes you get the sales ick in the quiet middle bit of launch, and it knocks your confidence (and your results).

Your launches have become a bit formulaic, and it feels like you’re always “fishing in the same pond”, so each launch is a bit quieter than the last.

How we’ll light up your launches:

Your Luminous Offer

Not sure if your offer is even launch-worthy? You’ll check it against my L.I.G.H.T offer framework, and make powerful positioning tweaks to make it even more irresistible.

The B.E.A.M System

Using the B.E.A.M. System (Build, Engage, Anticipate, Market), you’ll craft a launch strategy that pulls your audience in like a magnet and makes buying feel like the next most obvious step.

The Lights On Method

Create messaging that speaks to different buyer types, and lights up all the selling points that inspire them into action. You’ll have a core messaging document with everything there is to say about your offer, all in one place, so you’ll never run out of content ideas again.

You won’t have to keep falling back on highlighting the features and benefits AGAIN, because you’ll know the other powerful angles to cover.

Your Immersive Launch World

Turn your launch into an experience people can’t resist. Launching in a memorable way, doesn’t just get you sales, it also helps you become the go-to person in your industry. You'll discover how to show up so creatively and authentically, that people will LOVE to watch your launch from the sidelines.

Choose Your Launch Path

Not every launch looks the same, so why should your strategy be identical to someone else? Choose your launch adventure, from a low lift waitlist style launch, an automated lead magnet launch, or a high impact live event launch.

If you’re short on time or launching something for the first time ever, we even have the Lightning Launch - a fast track option perfect for your beta offers.

My clients smash their launch goals:

📣 Jodie: from a flopped launch, to fully sold out mentorship.

📣 Nieve: £24k launch and added 800 to her email list in 5 weeks.

📣 Sarah: Got her Kickstarter 125% funded, and sold 22 spots to a new group offer.

Hey, I’m Rachel. Here’s what launching has done for me:

Launching in an immersive, creative way has put my business on the map. It’s brought in speaking opportunities with companies like Pinterest, brand collabs with the likes of Adobe and Meta, and allowed me to reach a much wider audience with my work.

Over the past 5 years, I’ve run multiple five figure launches per year, which has completely revolutionised my business and revenue.

Launching allowed me to scale my business away from relying on 1:1, freeing up so much time and space for my life.

My first launch wasn’t perfect, but it WAS creative - I brought in 52 members to my group program, and made £17k, with a relatively small audience (I started that launch with around 100 on my email list!)

Inside Luminous Launching:

With a bitesize curriculum you can binge watch at your own pace, and live support via powerful group coaching calls, you’ll come away with your own rinse and repeat strategy to follow every time you launch in the future.

1. Your Launch World

Position your launch-worthy offer, create your bank of powerful sales messaging, and build an immersive launch world your audience can’t resist.

2. Your Launch Strategy

Choose the launch path that fits your work style and current capacity. We’ll set up your B.E.A.M Launch System and map out your brilliant launch in a way that works for you.

3. Build

Plot your launch goals, get detailed feedback on your launch plans, and take part in audience growth challenges to build your list of leads between launches.

4. Engage

Starting the hype building process, you’ll get an exact content plan to engage your audience in your expertise, and start warming them up for your launch.

5. Anticipate

You’ll choose one activity per launch to go all in on, to create unmatched anticipation for your launch, so your people are already dm-ing you before your cart opens to say they’re excited to buy!

6. Market

Your ease-filled cart open plan. You’ll show up and sell with ease and creativity, and know exactly what to do each day to inspire your audience to take action and BUY NOW.

Post Launch Glow:

You’ll track and take learnings from your launch, so you can rinse and repeat your strategy and make it EVEN BETTER next time. With extra incentive trainings to unlock along the way, Luminous Launching is there for you after your launch, so you can make those results reliable and repeatable.

How we do things:

💻 Bitsize, pre-recorded curriculum, so you can learn on your own schedule.

☎️ Bi-Weekly group coaching calls, to get personalised laser focused support, stay out of decision freeze mode, and get you through the launch wobbles.

💕 The Luminous Lounge - slack group to get feedback on the go, and stay in momentum + collaborate with other launch pals in the same boat.

🪐 Your Launch Notion Portal - the only launch dashboard you’ll ever need, to organise every aspect of every launch you do in the future.

🤖 Custom GPTs to save you countless hours and heartache along the way, from messaging help to content creation.

Pay in Full: £1200 inc VAT

if you prefer to spread the cost, I also offer interest free monthly payment plans:
THREE PAYMENTS: £400 inc VAT
or SIX PAYMENTS: £200 inc VAT
(payment plans taken as a monthly subscription)

Instant access!

 Is Luminous Launching for you?

It is for you if…

You’re a service provider, who runs (or aspires to run) launches as part of your business model.

You have digital products, courses, services, online programs, in person workshops, events etc. OR you have a business made up of a hybrid of products and services.

You already work with clients / make regular sales in your business (whether that’s 1:1 or group offers), and you’re actively looking to grow.

You know that your launches could be more successful, if you had some outside help.

You often feel disorganised in the run up to a launch, or maybe you’ve not even tried launching properly yet, because the strategy overwhelms you.

You want to launch in a way that feels more fun, more full of ease. 

You’re looking for a group experience, so you can establish new friendships with like-minded and similarly experienced business owners who just GET it.

It’s not for you if…

You’re a physical product seller (unless you’re launching a campaign, like a kickstarter - feel free to message me if you have a specific situation and want to check!)

You don’t have a proven service or offering - meaning you have no idea if it would actually sell, even if it had thousands more eyes on it.

You’re a complete beginner or very early on in business.

You have no audience online at all. This launch strategy will be best implemented when you already have an online presence (even if it’s small! My first launch brought in £17k with 1500 instagram followers, and a brand new email list - because they were engaged with me).

You’re not willing to show up for your launch (whether that’s on socials, emails, or a platform that works for you). You don’t have to launch in a way that doesn’t feel like you, but this program will be supporting you in getting more comfortable with launch visibility.

Want in?

Launching

can be fun

can be creative

can be full of ease

and still be massively successful for your business

FAQs

  • A: The full curriculum drops on March 10th, but between now and then the Slack group will open, and I’ll be sharing daily updates and mini-trainings during my open cart phase, so you’ll get front row seats to MY launch process.

  • A: The curriculum is super bitesize and easy to digest, so you can watch it all within a few hours, and then get on with your actual launch! One of my intentions when creating this program is to SAVE you time in planning and executing your launch strategy. There will also be resources like planning templates, sales page guides, messaging documents to make everything about planning your launch easier and more streamlined.

  • A: At £750, how many of your offers would you need to sell to make a return on the investment? For a lot of service providers, that's often only a few extra sales (if not less). I'm confident that if you apply even just SOME of the strategies in this program, you'll be able to sell more of what you're offering, especially if it's already a proven offer that gets you some sales already.

    The launch strategy you'll learn in this program will also be a rinse and repeat strategy, so you can use it again and again for every launch you do in your business in the future!

  • A: This is for you, even if you've never launched before, or you’ve really struggled with launches in the past. If you find the strategy overwhelming, if you struggle to commit to the visibility, if you find it hard to create content that hits the right messaging that sells, all of this will be covered in the program. Even if you think you’re terrible at launching, even if your launches have flopped before, I have got you covered.

  • A: This is for you even if you’ve already had launches you’re happy with, we can help you streamline the process and make them even better, saving you time with a rinse and repeat strategy, and making your already great launches LUMINOUS.

  • A: I only started running ads and hiring team members this year, and before that I had over 7 five figure launches that I ran completely organically, with no team, and a very simple tech set up. The luminous launching strategy is about launching your way, with the resources and audience you have available.

  • How many courses have you taken where you’ve learned all the information and then you have to go away and implement it all by yourself? In Luminous Launching, you’ll be creating your launch plan + strategy in real time, with my support.

    I’ve also invested consistently in learning with a curriculum design expert, and I bring that understanding of how adults actually learn online in 2025, into the way I teach. It is all about action taking without the overwhelm. Plus, it's FUN, it's creative - that's what brings the Luminous into launching!

  • You’ll have access to the pre-recorded curriculum for the lifetime of the program (basically for as long as I’m running it in the future).

    You’ll have 6 months access to the live group coaching and Slack group, and there will be an option to extend this if you’re loving the support!

Meet Rachel!

That’s me! I’m a sales strategist, based in London, and launching is my THING. Over the past few years, I’ve attracted thousands of participants into my group programs, workshops and trainings, all through the power of a creative launch process.

It’s no exaggeration to say that learning how to launch successfully has changed my business forever. Launching in a memorable way doesn’t just get you sales, it also helps you become the go-to person in your industry - it can put your business on the map. My signature group program (Ignite Your Pinterest Strategy) had eight 5-figure launches, and through those launches I’ve also attracted speaking opportunities, editorial features, podcast interviews, and other exciting brand building experiences, all through the power of launch visibility.

In my work as a sales and launch, my mission is to help creatives stand out in a sea of same, and RADIATE in their content online - and the way I personally do that best, is in a launch. I can’t wait to help you to do that too!