If you run a small business, you’ve probably heard that it’s important to determine your ideal customer. There’s a lot of marketing jargon around this topic, like creating an ideal client avatar, or customer profiling, which can make things more confusing than they need to be. However, the phrase “if you’re marketing to everyone, you’re marketing to no-one”, really is true, so it IS important to get to know who we’re selling to. So in this step by step guide, I’ll help you get to know your customer in a more creative and fun way, without the fluff and unnecessary faff. Let’s go!

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