inspiration tips — Blog — Rachel Emma Waring

If you run a small business, you’ve probably heard that it’s important to determine your ideal customer. There’s a lot of marketing jargon around this topic, like creating an ideal client avatar, or customer profiling, which can make things more confusing than they need to be. However, the phrase “if you’re marketing to everyone, you’re marketing to no-one”, really is true, so it IS important to get to know who we’re selling to. So in this step by step guide, I’ll help you get to know your customer in a more creative and fun way, without the fluff and unnecessary faff. Let’s go!

Content Marketing, Small Business AdviceRachel WaringFebruary 3, 2022Small business tips, marketing, Marketing Tips, content marketing, inspiration tips, Ideal CustomerComment

17 Ways to Get Out of a Creative Rut

When you feel stuck in a creative rut, it makes running your business even harder than usual, which isn’t exactly helpful when you’re trying to build an empire is it?! Sometimes taking a break is the best remedy, but let’s face it, that’s not always possible when you have deadlines to hit and bills to pay as a small business. So this post is full of creative prompts and tips for when you feel like you've lost your sense of imagination, and you can't seem to find inspiration anywhere.

Creativity TipsRachel WaringFebruary 2, 2021creativity, Small business tips, Marketing Tips, content marketing, Productivity, Social Media, inspiration tips, motivationComment