Marketing Tips — Blog — Rachel Emma Waring

What to Post on Instagram in 2022

With so many different content and social media platforms at our fingertips, and so many best practices to follow for each one, it can be really hard to keep up with what content to post where. Even within the platforms themselves, there are multiple media formats to utilise, each with their own set of “rules”, it’s no wonder that marketing your small business gets exhausting! I’m here to help with this series, first up with a handy guide on what’s best to post on Instagram. Let’s get going and make posting on social media simpler!

5 Steps to Define Your Ideal Customer

If you run a small business, you’ve probably heard that it’s important to determine your ideal customer. There’s a lot of marketing jargon around this topic, like creating an ideal client avatar, or customer profiling, which can make things more confusing than they need to be. However, the phrase “if you’re marketing to everyone, you’re marketing to no-one”, really is true, so it IS important to get to know who we’re selling to. So in this step by step guide, I’ll help you get to know your customer in a more creative and fun way, without the fluff and unnecessary faff. Let’s go!

How to Never Run Out of Content Ideas Again

Do you wish you could create content more consistently for your small business marketing, but struggle to come up with ideas for posts? Having a few techniques up your sleeve to help inspire you will be a game changer. The ideas don’t come naturally to everyone and that’s totally ok, these tips will help you conjure those brainwaves when you need a boost.

Content MarketingRachel WaringMarch 17, 2021content marketing, Marketing Tips, creativity, Instagram, bloggingComment

15 Easy Marketing Tips that will Save You Hours of Time

Whenever I ask small business owners what their biggest struggle is with making content and marketing their business, the number one answer is always TIME. There’s so much to think about when you run a business, especially if you work by yourself, so it’s totally understandable that marketing often is the first thing to slip down the to-do list.

17 Ways to Get Out of a Creative Rut

When you feel stuck in a creative rut, it makes running your business even harder than usual, which isn’t exactly helpful when you’re trying to build an empire is it?! Sometimes taking a break is the best remedy, but let’s face it, that’s not always possible when you have deadlines to hit and bills to pay as a small business. So this post is full of creative prompts and tips for when you feel like you've lost your sense of imagination, and you can't seem to find inspiration anywhere.