marketing — Blog — Rachel Emma Waring

What to Post on Instagram in 2022

With so many different content and social media platforms at our fingertips, and so many best practices to follow for each one, it can be really hard to keep up with what content to post where. Even within the platforms themselves, there are multiple media formats to utilise, each with their own set of “rules”, it’s no wonder that marketing your small business gets exhausting! I’m here to help with this series, first up with a handy guide on what’s best to post on Instagram. Let’s get going and make posting on social media simpler!

5 Steps to Define Your Ideal Customer

If you run a small business, you’ve probably heard that it’s important to determine your ideal customer. There’s a lot of marketing jargon around this topic, like creating an ideal client avatar, or customer profiling, which can make things more confusing than they need to be. However, the phrase “if you’re marketing to everyone, you’re marketing to no-one”, really is true, so it IS important to get to know who we’re selling to. So in this step by step guide, I’ll help you get to know your customer in a more creative and fun way, without the fluff and unnecessary faff. Let’s go!

15 Easy Marketing Tips that will Save You Hours of Time

Whenever I ask small business owners what their biggest struggle is with making content and marketing their business, the number one answer is always TIME. There’s so much to think about when you run a business, especially if you work by yourself, so it’s totally understandable that marketing often is the first thing to slip down the to-do list.

How to Save Time on Your Pinterest Marketing with Tailwind

When people ask me how I manage to get Pinterest working so well for my business, I always introduce them to my not-so-secret weapon - Tailwind. For years, I’ve been using Tailwind to schedule all of my pins, so I can sit down once a week, and plan out all of my pins for the week in one sitting. In this post I’ll share everything you need to know about Tailwind’s features, before you try it out yourself.